Sitecore Alias as Redirect

One feature of Sitecore that I have always disliked is Alias’s. On each page of a site, content editors have the ability to click an alias button on the presentation tab and add alternative urls for the page.

Alias Toolbar

Once added these will appear in the Aliases folder under system.


However all this accomplishes is multiple URLs existing for one page which is a big SEO no no.

Content editors like to do this in order to create simple URLs for things like landing pages. e.g. but search engines hate it as they see multiple pages with the exact same content. As a result the value of each page gets lowered and appears lower in search engine results. What Content editors really want is to set up a 301 redirect so that they can have the simple URL but redirect users to the actual page on the site.

Aliases as Redirects

One solution is to updated the aliases functionality to cause a redirect to it’s linked item rather than resolve the page.

To do this we need to create a pipeline processor that inherits from AliasResolver.

using Sitecore;
using Sitecore.Configuration;
using Sitecore.Diagnostics;
using Sitecore.Pipelines.HttpRequest;
using System.Net;
using System.Web;
using AliasResolver = Sitecore.Pipelines.HttpRequest.AliasResolver;

namespace HiMyNameIsTim.Pipelines
    public class AliasAsRedirectResolver : AliasResolver
		public override void Process(HttpRequestArgs args)
			if (!Settings.AliasesActive)
				return; // if aliases aren't active, we really shouldn't confuse whoever turned them off

			var database = Context.Database;

			if (database == null)
				return; // similarly, if we don't have a database, we probably shouldn't try to do anything

			if (!Context.Database.Aliases.Exists(args.LocalPath))
				return; // alias doesn't exist

			var targetID = Context.Database.Aliases.GetTargetID(args.LocalPath);

			// sanity checks for the item
			if (targetID.IsNull)
				Tracer.Error("An alias for \"" + args.LocalPath + "\" exists, but points to a non-existing item.");
			var item = args.GetItem(targetID);

			if (database.Aliases.Exists(args.LocalPath) && item != null)
				if (Context.Item == null)
					Context.Item = item;
					Tracer.Info(string.Concat("Using alias for \"", args.LocalPath, "\" which points to \"", item.ID, "\""));

				HttpContext.Current.Response.RedirectLocation = item.Paths.FullPath.ToLower()
					.Replace(Context.Site.StartPath.ToLower(), string.Empty);
				HttpContext.Current.Response.StatusCode = (int)HttpStatusCode.MovedPermanently;
				HttpContext.Current.Response.StatusDescription = "301 Moved Permanently";

And patch in in place of the regular Alias Resolver.

<configuration xmlns:patch="">
        <processor type="HiMyNameIsTim.Core.Pipelines.AliasAsRedirectResolver, LabSitecore.Core" 
                   patch:instead="*[@type='Sitecore.Pipelines.HttpRequest.AliasResolver, Sitecore.Kernel']"/>

The above code is adapted from a solution given by Jordan Robinson but with a bug fixed to stop every valid URL without an alias writing an error to the log file.

2 thoughts on “Sitecore Alias as Redirect

    • Tim Griffiths says:

      To some extent yes. By including a Canonical tag you are telling Google that the page is a duplicate of the other and therefore Google should attribute all page ranking to the destination and not index the alias.

      Reasons I like about doing a redirect over a canonical though are:
      1. Canonical tags seem more like a patch over something that’s wrong. Ideally there shouldn’t be duplicate URLs, whereas a redirect keeps people on 1 URL
      2. Implementing alias’s as a redirect will definitely work for any page on your site. Canonical tags can get more complex than just outputting the url from link manager for the context item. e.g. with pagination and wildcard pages. Or if the destination is a PDF rather than HTML page.

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