Sitecore Alias as Redirect

One feature of Sitecore that I have always disliked is Alias’s. On each page of a site, content editors have the ability to click an alias button on the presentation tab and add alternative urls for the page.

Alias Toolbar

Once added these will appear in the Aliases folder under system.

Alias

However all this accomplishes is multiple URLs existing for one page which is a big SEO no no.

Content editors like to do this in order to create simple URLs for things like landing pages. e.g. himynameistim.com/Sitecore but search engines hate it as they see multiple pages with the exact same content. As a result the value of each page gets lowered and appears lower in search engine results. What Content editors really want is to set up a 301 redirect so that they can have the simple URL but redirect users to the actual page on the site.

Aliases as Redirects

One solution is to updated the aliases functionality to cause a redirect to it’s linked item rather than resolve the page.

To do this we need to create a pipeline processor that inherits from AliasResolver.

using Sitecore;
using Sitecore.Configuration;
using Sitecore.Diagnostics;
using Sitecore.Pipelines.HttpRequest;
using System.Net;
using System.Web;
using AliasResolver = Sitecore.Pipelines.HttpRequest.AliasResolver;

namespace HiMyNameIsTim.Pipelines
{
    public class AliasAsRedirectResolver : AliasResolver
    {
		public override void Process(HttpRequestArgs args)
		{
			if (!Settings.AliasesActive)
			{
				return; // if aliases aren't active, we really shouldn't confuse whoever turned them off
			}

			var database = Context.Database;

			if (database == null)
			{
				return; // similarly, if we don't have a database, we probably shouldn't try to do anything
			}

			if (!Context.Database.Aliases.Exists(args.LocalPath))
			{
				return; // alias doesn't exist
			}

			var targetID = Context.Database.Aliases.GetTargetID(args.LocalPath);

			// sanity checks for the item
			if (targetID.IsNull)
			{
				Tracer.Error("An alias for \"" + args.LocalPath + "\" exists, but points to a non-existing item.");
				return;
			}
			var item = args.GetItem(targetID);

			if (database.Aliases.Exists(args.LocalPath) && item != null)
			{
				if (Context.Item == null)
				{
					Context.Item = item;
					Tracer.Info(string.Concat("Using alias for \"", args.LocalPath, "\" which points to \"", item.ID, "\""));
				}

				HttpContext.Current.Response.RedirectLocation = item.Paths.FullPath.ToLower()
					.Replace(Context.Site.StartPath.ToLower(), string.Empty);
				HttpContext.Current.Response.StatusCode = (int)HttpStatusCode.MovedPermanently;
				HttpContext.Current.Response.StatusDescription = "301 Moved Permanently";
				HttpContext.Current.Response.End();
			}
		}
    }
}

And patch in in place of the regular Alias Resolver.

<configuration xmlns:patch="http://www.sitecore.net/xmlconfig/">
  <sitecore>
    <pipelines>
      <httpRequestBegin>
        <processor type="HiMyNameIsTim.Core.Pipelines.AliasAsRedirectResolver, LabSitecore.Core" 
                   patch:instead="*[@type='Sitecore.Pipelines.HttpRequest.AliasResolver, Sitecore.Kernel']"/>
      </httpRequestBegin>
    </pipelines>
  </sitecore>
</configuration>

The above code is adapted from a solution given by Jordan Robinson but with a bug fixed to stop every valid URL without an alias writing an error to the log file.

Redirect to https using URL Rewrite

There’s always been reasons for pages to be served using https rather than http, such as login pages, payment screens etc. Now more than ever it’s become advisable to have entire sites running in https. Server speeds have increased to a level where the extra processing involved in encrypting page content is less of a concern, and Google now also gives a boost to a pages page ranking in Google (not necessarily significant, but every little helps).

If all your pages work in https and http you’ll also need to make sure one does a redirect to the other, otherwise rather than getting the tiny page rank boost from Google, you’ll be suffering from having duplicate pages on your site.

Redirecting to https with URL Rewrite

To set up a rule to redirect all pages from is relatively simple, just add the following to your IIS URL Rewrite rules.

<rule name="Redirect to HTTPS" stopProcessing="true">
  <conditions>
    <add input="{HTTPS}" pattern="^OFF$" />
  </conditions>
  <action type="Redirect" url="https://{HTTP_HOST}{REQUEST_URI}" appendQueryString="false" />
</rule>

The conditions will ensure any page not on https will be caught and the redirect will do a 301 to the same page but on https.

301 Moved Permanently or 303 See Other

I’ve seen some posts/examples and discussions surrounding if the redirect type should be a 301 or a 303 when you redirect to https.

Personally I would choose 301 Moved Permanently as you want search engines etc to all update and point to the new url. You’ve decided that your url from now on should be https, it’s not a temporary redirection and you want any link ranking to be transfered to the new url.

Excluding some URL’s

There’s every chance you don’t actually want every url to redirect to https. You may have a specific folder that can be accessed on either for compatibility with some other “thing”. This can be accomplished by adding a match rule that is negated. e.g.

<rule name="Redirect to HTTPS" stopProcessing="true">
  <match url="images" negate="true" />
  <conditions>
    <add input="{HTTPS}" pattern="^OFF$" />
  </conditions>
  <action type="Redirect" url="https://{HTTP_HOST}{REQUEST_URI}" appendQueryString="false" />
</rule>

In this example any url with the word images in would be excluded from the rewrite rule.

Creating 301 redirects in web.config

For various reasons at times you may need to create a 301 redirect to another URL. This could be as a result of a page moving or you just need to create some friendly URLS.

As a developer you may be tempted to do something like this in code…

private void Page_Load(object sender, System.EventArgs e)
{
    Response.Status = "301 Moved Permanently";
    Response.AddHeader("Location","http://www.new-url.com");
}

But do you really want your project cluttered up with files who’s only purpose is to redirect to another page!

You may also be tempted to try doing something with .NET’s RouteCollection. This would certainly solve an issue on creating a redirect for anything without a file extension, but there is a better way.

In your web.config file under the configuration node create something like this

  <location path="twitter">
    <system.webServer>
      <httpRedirect enabled="true" destination="http://twitter.com/TwitterName" httpResponseStatus="Permanent" />
    </system.webServer>
  </location>

The location path specifies that path on your site that this redirect will apply to. The destination value in the httpRedirect is where the redirect will go to. As well as setting Permanent for the httpResponseStatus you can also specify Found or Temporary depending on your needs.